Welcome to the IMPression in ACTion Lab
(aka the IMPACT Lab)!

We will be moving to Columbia University in July 2025!

We are interested in how people form impressions of others via both dubious shortcuts (e.g., images, short videos) and meaningful signals (e.g., dyadic interactions), and how these impressions influence consequential behavior in dynamic real-world interactions and decisions in politics, law, and science.

We address these questions using a combination of computational models, naturalistic datasets, behavioral experiments, and cross-cultural designs.